Another important ranking factor is backlinks, or links from other websites to your site. Backlinks signal to search engines that your site is authoritative and trustworthy, which can help improve your ranking. Voice Assistants Another benefit of digital marketing is the ability to measure and analyze campaign performance. Unlike traditional marketing channels, digital marketing offers a wealth of data and insights that can be used to optimize campaigns and improve results. By analyzing metrics such as click-through rates, conversion rates, and engagement rates, businesses can refine their digital marketing strategies and achieve better ROI.